If you’re just starting out on your journey to digitally brand your business, you may have heard about a little thing called search engine optimization. Only, now you’re realizing it’s not such a little thing after all. Site architecture. Keywords. Rankings. Backlinks. HTML. Page content. How do all these components form the backbone of a strategic, powerfully optimized website? If you think SEO sounds complicated, you’re right. Luckily, you’ve come to the right place. We’re fluent in search engine optimization, and we speak it oh-so-well.

Here’s an example of how search engine optimization works for your business:

Helen is our fictional client
“Hats by Helen” is Helen’s fictional business.
Helen lives in the nonfictional town of Happy, Texas.

When a hat enthusiast residing in Happy, Texas goes online and types in “hat shops nearby,” we want to make sure that “Hats By Helen” is the first result that shows up in their seacrh engine. We want Helen’s hats to be number one. But never fear, because we want the same for you too. What we understand at Traffic Effect is that website visibility means business visibility, and in the bustling world of marketing, greater exposure means even more business for you. This also means more smiles for us. Everybody wins.

From the content we create to website design and development, our efforts are tailored toward making sure that not only do you look great, but you get seen. After we analyze your website, we’ll prepare a digital marketing plan that utilizes relevant keywords, initiates quality control management measures to monitor your online progress, and ensure your website is indexed in search engines, multiplying your exposure.